Companies post a job because they have an open position to fill. In order to attract the right attention, job postings generally need to be tailored to clearly identify the company and position, the duties candidates would be responsible for in the role and the professional requirements needed to apply for the position. But there are a few common mistakes that people make when posting their jobs that may cause candidates to avoid applying.
Here are a few factors you should consider before posting a job:
1) Know the difference between a job description and job advertisement
An job description is typically much lengthier than a job advertisement. A job description is generally for internal use, and explicitly describes every little factor associated with the position in more detail than a job advertisement. These in-depth factors include the working conditions (i.e., office environment, prolonged standing, travelling necessities or heavy lifting), reporting relationships, detailed pay grades including calculations for commission and bonuses, summary objectives, and so on.
On the other hand, the purpose of a job advertisement is to attract candidates and make them want to work for your company. They are much shorter text-wise, and include beneficial features to working for the company (i.e., gym memberships, tuition reimbursements, health benefits, etc). A job advertisement should not include excessive details about the position, but a brief overview of the duties and requirements involved with the role while highlighting what the company offers that makes them stand out from their competitors.