As an industry anyone in HR/recruiter should start to look at employer branding as an important talent acquisition strategy. You should all know your EVP…employer value proposition…and be able to communicate that in your recruitment marketing channels. Your EVP should permeate everything potential candidates see.
Below are 5 tools/tactics that you should be looking to implement. ASAP.
- Social media – Linkedin, Twitter, Facebook and Instagram are a must for any employer. Use them and link back to your jobs and career site. Follow companies who are good at social media such as Gartner and Sodexo. They are good social recruiting role models to emulate. Show off your employees at work and give candidates a peek inside.
- Review sites – Glassdoor and Indeed company pages now allow you to publish content like pics and status updates. Use them. The more active you are the better.
- Content marketing – start writing for your own blog and
creating great content like these sponsored JobStories. Startups like FirmPlay also let you manage your content specifically for social media.