Are you giving job seekers what they want?

7/27/2016
Mark McGraw

The gender gap. The generation gap. The wage gap. The skills gap …

Disparities abound in the workplace, unfortunately. And, according to Randstad U.S., we can go ahead and add “attributes gap” to the lengthy list.

The HR services provider’s recent survey of more than 200,000 respondents—designed to measure “the market perception of employers with the largest workforces” in 25 countries, according to Randstad—found salary and employee benefits, long-term job security and a pleasant working atmosphere to be the top three employer characteristics that job seekers value most.

These same attributes, however, scored fifth, sixth and eighth, respectively, on the list of attributes that would-be employees feel companies actually offer.

The same poll finds employers excelling in other ways, of course. The problem is that job seekers don’t seem to care that much about the things that organizations are good at delivering.

For example, the attributes that job seekers feel U.S. employers score highest on—financial health, strong management and quality training, in that order—rank fifth, ninth and seventh on jobseekers’ list of most-desired employee attributes.

“These findings reveal an ‘attributes gap’ between what U.S. job seekers want and what they perceive potential employers to be best at providing,” says Jim Link, chief human resource officer at Randstad North America, in a statement.

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