The Only Skill EVERY Professional Needs

Jeff Haden

I asked about twenty business owners and CEOs to name the one skill they feel contributes the most to their success.

What did every one of them say?

Sales skills. Each and every one felt success is almost impossible -- in any field -- without solid sales skills. Here’s why.

To many people, the word selling implies manipulating, pressuring, cajoling -- all the used car salesman stereotypes.

But if you think of selling as explaining the logic and benefits of a decision, then everyone needs sales skills: to convince others that an idea makes sense, to show bosses or investors how a project or business will generate a return, to help employees understand the benefits of a new process, etc.

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